Hi, I’m Anna! Welcome to my style adventures, follow me on my Instagram @annaswissmermaid for all the latest tips and trends in fashion, luxury and beauty. I am also on TikTok and Pinterest where I share my style tips, travel ideas and daily inspirations.

As a content creator, I share my insights that I earned through my fashion and design studies as well as my years working as an art director at a luxury brand and as a beauty editor in Paris.

This Swiss fashion blog features shopping style guides, designer profiles, fashion facts, monthly beauty edits and an insight into the Swiss lifestyle.

Born in Lugano and raised in Switzerland, I am passionate about fashion, luxury and design. I like to create casual, high fashion looks that you can wear every day and offer style inspirations to my community.

Based in Geneva, Switzerland, I have a strong background in PR, digital media and fashion. I have collaborated with prestigious luxury brands and traveled around the world for projects and events. Having had the honor to work with brands like BOUCHERON, Manolo Blahnik, Dior, FarFetch and APM Monaco. Not to mention, some of my favourite print and online publications including Elle, Marie Claire and more have featured me and my street styles in their fashion magazines and websites.

As a Swiss-based concept, my main focus is quality. Creating content that inspires, with polished pictures and regular updates.
Anna Swiss Mermaid
is a window into my lifestyle and a dedicated love story for fashion and luxury.

Please email me with any enquiries on: annaswissmermaid@gmail.com

FASHION
Style Tips
New Trends
What to Wear
Fashion Weeks

BEAUTY
How To’s & Tutorials
Skincare
Fragrances
Makeup & Cosmetics

LUXURY LIFESTYLE
Designers
Events
Hotels
Travel

Swiss fashion blogger & illustrator.

This fashion blog focuses on new trends, fashion facts, luxury goods and designer brands.

Anna Swiss Mermaid is passionate about high fashion, beauty, luxury and design.

Get the latest news on Swiss style, beauty and luxury here!

To get in touch for collaborations or enquiries please email: annaswissmermaid@gmail.com

Collaborations include:

BOUCHERON

MANOLO BLAHNIK

TIFFANY & CO

DIOR

JIMMY CHOO

CHARLOTTE TILBURY

FARFETCH

VALMONT

GHD

APM MONACO

OPI

L’ORÉAL

BANG & OLUFSEN

RUINART

MARTINI

STARBUCKS

MOVENPICK

MAGNUM